A large proportion (21%) of our adult texters are unemployed, which is significantly above the national average. Another indication that we reach a financially vulnerable audience is that we see demand for Shout across the UK correlating with the government’s indices of deprivation. This means that people from the most deprived areas in the UK are statistically more likely to contact Shout than people from the least deprived areas.
Texters from the most deprived areas of England are more likely to text Shout
![Least deprived areas and most deprived areas Shout texter graph.png](https://shout.ams3.cdn.digitaloceanspaces.com/mentalhealthinnovations/media/images/Least_deprived_areas_and_most_deprived_areas_S.width-800.png)
This chart shows how people living in the nation’s most deprived local authorities, including Blackpool, Manchester, Hackney and Leicester, are 7% more likely to text Shout than people living in the UK’s least deprived local authorities, including Bath and North-East Somerset, South Oxfordshire, Harrogate and Surrey Heath.
Sexuality and gender of texters contacting us about financial issues
![Gender and sexuality of Shout texters contacting about cost of living worries.png](https://shout.ams3.cdn.digitaloceanspaces.com/mentalhealthinnovations/media/images/Gender_of_Shout_texters_contacting_about_cost_.width-800.png)
People texting Shout about financial difficulties are more likely to be male (29% versus 18%) than people contacting us about other issues.
Age of texters contacting us about financial issues
![Age of texters contacting Shout about cost of living.png](https://shout.ams3.cdn.digitaloceanspaces.com/mentalhealthinnovations/media/images/Age_of_texters_contacting_Shout_about_cost_of_.width-800.png)
They are also more likely to be older: 68% of texters contacting us about financial issues are aged over 25 years old, versus 38% of people contacting us about other issues.