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At Shout, partnerships are central to our mission to improve access to transformative digital mental health support.

We work in partnership with government, third sector and public sector bodies, academic institutions and the corporate sector to inform the conversation, increase reach and to improve mental health across the UK.

Commissioned partners

We work collaboratively with more than 75 public, private and third sector organisations including the NHS, Premier League, EDF Energy and Network Rail, to provide a bespoke service for their audiences, who can access Shout via a custom keyword.

Partners can also receive advice and consultation on marketing their keyword service and engaging new groups, along with anonymised data insights and tailored clinical analysis to help them gain a valuable understanding of the mental health needs of their audience.

Case study - NHS Bedford, Luton and Milton Keynes Integrated Care Board

Through local consultation the ICB had found that their young people wanted mental health support that was flexible, responsive and available 24/7. As well as face-to-face services in the area, they sought digital provision that could support them outside of traditional office hours. We formed a partnership offering the community a bespoke Shout keyword ‘REFLECT’. In its first six months, over 250 conversations were taken with young people struggling to cope.


“Through our bespoke keyword, we are able to glean aggregated and anonymised data insights into the issues [young people] in our community are facing... we’ve seen that the biggest presenting issue is anxiety and the most popular time to request support is 9pm.
94% have found the service helpful.”

James Dove

Bedfordshire and Milton Keynes public health service

Case study - Tough Enough to Care

The organisation promotes positive conversations about mental health in male-dominated spaces. They partnered with Shout to ensure that anyone in their audience struggling with their mental health can text ‘TOUGH’ to 85258 and find support. Tough Enough to Care are in year two of their three year contract, seeing an increase in usage of the service every quarter.

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“The ease of access, complete confidentiality and the immediate access to trained volunteers was evident from
the first meeting we had with Mental Health Innovations.”

Stu Bratt

CEO and Founder of Tough Enough to Care

Case study - Hampshire, Southampton and Isle of Wight NHS Integrated Care Board

Our partnership helps residents access local mental health services for ongoing support. We ask texters using the keyword ‘HANTS’ who are not at imminent risk if they would like information about further support in their area. We then signpost texters directly to the NHS 111 mental health service, and a member of the local mental health triage team follows up with them.


“This innovation aligns with the urgent and emergency mental health care support offer across Hampshire and the Isle of Wight, supporting people to get access to mental health response 24/7 including those who may need urgent community response. This has increased our digital interface with our citizens to ensure we break down the barriers to health inequalities and equal access to all.”

Sonya Mclean

Senior Programme Manager, Mental Health Crisis Care at the Hampshire and Isle of Wight Integrated Care Board

Our corporate partners

Our partnerships play a vital role in supporting us to reach more people, raise awareness, amplify our messages and create a positive impact on the mental wellbeing of people across the UK.

Our team is here to work with you to engage employees, generate shared value partnerships and demonstrate results and impact.

Case study - Premier League

We collaborated with the Premier League as part of its Inside Matters campaign to promote mental health and wellbeing among the football community. We published the Inside Matters Handbook, a digital guide offering tips and advice for managing the mental and physical symptoms of anxiety which included comment from Premier League players and club staff, as well as advice from Shout clinicians.

As part of the collaboration, Premier League fans were given access to 24/7 mental health support by texting ‘TEAMTALK’ to 85258.

In addition, Shout released a new report ‘Anxiety in the UK’ that gives insight into anxiety and coping skills, from 300,000 anonymised Shout conversations.


Case study - Selfridges

Selfridges has been supporting Shout since 2021 through an impactful and all-encompassing partnership with fantastic levels of colleague engagement and participation in fundraising and volunteering activities which has grown year on year.

Selfridges’ generosity as lead supporter on The Big Give Christmas campaign enabled us to unlock matched funding, and we are proud to have supported Selfridges colleagues through talks and resources during key moments such as Mental Health Awareness Week.


Our training offer

Mental Health Innovations provides a range of unique digital and in-person mental health training, consultancy and tools to help employers and organisations improve workforce wellbeing and facilitate positive conversations at work.

Case study - Cadent Train the Trainer

Cadent commissioned Mental Health Innovations to design a new mental health ‘train the trainer’ programme. The programme served to both build participants’ capacity for workplace mental health and wellbeing, resilience and supporting each other, and equip attendees to effectively facilitate this personal and professional development in others.


“We are delighted with the high level of training Mental Health Innovations have provided to our initial cohort of employees. We plan to use the internal trainers to deliver this message far and wide within our organisation and maximise the benefits this partnership brings to our internal team and our customers.”

Sam Graham

Technical Manager, Social Programmes, Cadent

Support for the charity sector

We partner with a wide range of charities to enable them to offer the Shout service to their audiences, extending our reach into vulnerable communities. We have partnered with 41 charities, including Place2Be, Best Beginnings, The Mix and Winston’s Wish, to give their audiences free 24/7 mental health support by offering them a bespoke support service at no cost, at a benefit of £2.3m to the sector.

Case study - Place2Be

We have partnered with children’s mental health charity Place2Be since 2019, providing our Shout service free of charge through the keyword ‘CONNECT’. This means Place2Be can offer support outside of school hours at times when children and young people are most likely to need urgent support with their mental health.


“ made me feel so much better...
you just helped save a life”

Place2Be texter aged 13 or under