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The Winter Campaign

For this year’s Winter Campaign, our team have been putting young people front and centre as they worked together to design and create a content series that highlights some of the issues young people are facing at this time of year.

Led by our Communications and Marketing Officer Isobel Morgan, the series is running throughout the whole of December. In this blog, Isobel shares how she worked with the Comms Committee Youth Voice Group to bring their ideas to life for our digital community.

What is the Winter Campaign?

At the start of 2025, we decided to hand the social media reins over to The Mix’s Comms Committee youth-voice group for the entire month of December. From the campaign topic and name to the content and visuals, everything was led by them. After exploring The Mix’s data, reviewing wider research, reflecting on their own experiences and taking part in a series of co-design sessions, the Comms Committee chose to focus on an issue that affects many young people during winter: loneliness and the rise in mental health struggles. The campaign was named ‘Keeping In Touch’.

Their aim was to create a supportive space that shares simple, genuine tips on how young people can ‘keep in touch’ with themselves, with others and with the world around them in the colder months!

What is the Comms Committee and how many young people have been involved in developing this campaign?

The Comms Committee is a group of ten powerhouse young people who work closely with The Mix’s marketing team to ensure everything we create is genuinely useful and authentic to young people. Beyond this campaign, their involvement includes giving feedback on our social media output, helping us develop collaboration ideas and creating a wide range of creative content, all while putting their lived experience at the forefront.

The Mix's Winter Campaign

What role have you played in working with the Comms Committee on this campaign?

I’ve planned and facilitated monthly co-design sessions that create a supportive, creative space for the group to share and develop their ideas together. I’ve also supported each young person individually throughout the content-production process. Using online creative tools like Miro to explore and vote on campaign topics, along with fun activities like Crazy 8s to brainstorm post ideas and potential names, the campaign has slowly but surely come together over the last year.

I’ve planned and facilitated monthly co-design sessions that create a supportive, creative space for the group to share and develop their ideas together. I’ve also supported each young person individually throughout the content-production process. Using online creative tools like Miro to explore and vote on campaign topics, along with fun activities like Crazy 8s to brainstorm post ideas and potential names, the campaign has slowly but surely come together over the last year.

What are the benefits of young people being involved in co-creation for our campaigns?

Having young people so heavily involved ensures the content is genuinely relatable, authentic and useful to them. It also helps us identify topics and perspectives we might otherwise miss, as we don’t have the same lived experience. Although creating campaigns in this way can take more time, the result is always worth it. You end up with something truly youth-focused and impactful for the audience it’s designed to support.

What skills do young people gain from their involvement?

So many of the young people involved in the Comms Committee are young professionals who want to broaden their skills in marketing, and they’ve developed experience in areas like campaign management, copywriting, content production, social media planning and audience research. Alongside this, we also have young people who are involved to build their interpersonal skills and confidence, and it’s been wonderful to see how far every one of them has come!

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