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Our purpose and mission

Our purpose: To transform mental health.

Our mission: We will deliver scalable, innovative, digital services and insights to transform the mental health of the nation.

Our key strategic objectives for Mental Health Innovations for 2025 - 28 are:

1. Products and services

a) Improve and grow our crisis support by delivering strong and sustainable Shout services.

b) Grow our ecosystem of early intervention and support for young people by improving and expanding our Mix branded services.

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2. Insights and expertise

Grow our profile and influence with key funders and policy stakeholders by expanding our data insights and raising awareness of them.

3. Product development

Incubate new products and services, harnessing data insights, clinical expertise and user voice.

Academics