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Our mission and vision

Mission: To use data-driven analysis, clinical expertise and technological innovation to develop and sustain pioneering digital products and services that meet underserved needs and that improve the mental health of the UK population.

Vision: That everyone in the UK has access to the digital mental health services that they need and can access appropriate, high-quality support quickly and efficiently through the power of technology.

We have four key areas of focus for 2022 to 2025:

Strategic objective one - Shout and The Mix services

Deliver free, 24/7 mental health support through high quality services, built upon a sustainable financial foundation, with targeted reach into diverse groups. To ensure the continued quality of our services we will:

• Use Mental Health Innovation’s data and clinical insights to ensure the sustained delivery of high-calibre, innovative services

• Develop an income strategy to deliver £7 million per annum over the next three years

• Assess the current and future technology requirements for the delivery of our services

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Strategic objective two - Data insights

Deliver data and clinical insights that will support and enhance Mental Health Innovation’s services, engage and influence external audiences, inform new product development and advance collective knowledge in addressing mental health problems.

To achieve this objective we will:

- Use data science, particularly machine learning and natural language processing, to develop innovative approaches to analysing our datasets to maintain and improve our services and generate novel insights into mental health

- Build long-term partnerships with government departments and services, through delivery of data

and clinical insights

- Produce and disseminate regular content informed by data and clinical insights in order to build Mental Health Innovation’s reputation and prominence among a range of audiences, including national and local government, the media, the mental health sector and the general public

Strategic objective three - People and culture

As an organisation we are united behind our values and shared objectives, and we will:

- Encourage active contribution from staff to a supportive, positive and progressive organisational culture

- Promote staff and volunteer wellbeing and facilitate continued growth in expertise, knowledge and professionalism

- Put our service users at the heart of everything we do, including increased engagement of service users in the development and evaluation of
our work

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Academics

Strategic objective four - Innovative products and services

Building on Mental Health Innovation’s clinical expertise, data insights and partnerships, develop new innovative products and services to meet underserved mental health needs within the UK. Three key categories are Shout service integrations, training and new products and services.