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About MHI

Mental Health Innovations (MHI) is a digital mental health charity, which uses digital innovation, data-driven analysis and the experience of clinical experts to improve the mental health of the UK population through the provision of digital tools, support and resources.

MHI was founded in November 2017, with the support of The Royal Foundation, following the Heads Together campaign which identified the potential that digital tools offer in supporting people struggling with their mental health.

Contents

Explore the report below

Our Trustees

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    Ed Wray

    Chairman

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    Ajaz Ahmed

    Trustee

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    Dr Amy Shi-Nash

    Trustee

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    Charles Mindenhall

    Trustee

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    Dominic Flynn

    Trustee

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    Dr Jean O'Hara

    Trustee

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    Professor Peter Fonagy

    Trustee

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    Simon Weaver

    Trustee

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    Uma Vaidyanathan, Ph.D.

    Trustee

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Foreword from The Duke and Duchess of Cambridge

Quisque fermentum varius tempus. Nullam finibus augue id tortor tincidunt blandit. Vivamus ac quam leo. In tempor lectus vel massa efficitur blandit. Fusce elementum interdum ante, eget pulvinar metus luctus dignissim. Nam lobortis mi ut justo condimentum facilisis. Sed dapibus elit enim, vel pretium lectus gravida a. Aliquam est ante, aliquam id nunc eget, tempor lacinia mauris. Vestibulum dictum volutpat viverra. Nunc ornare quam nec lectus elementum rhoncus sit amet ut enim.

Donec convallis commodo turpis, id dapibus velit blandit ac. Sed sollicitudin ac nisl at luctus. Nunc interdum mollis justo et euismod. Quisque vel augue malesuada, dignissim nisl eget, ornare neque. Aenean condimentum nibh eget mattis lacinia. Morbi eleifend, diam eu ultricies malesuada, mauris libero cursus arcu, a porta ligula augue vel augue. Curabitur vehicula nibh nisi, vel tempus velit tincidunt vitae. Proin interdum eros sit amet nisl suscipit efficitur.

Quisque fermentum varius tempus. Nullam finibus augue id tortor tincidunt blandit. Vivamus ac quam leo. In tempor lectus vel massa efficitur blandit. Fusce elementum interdum ante, eget pulvinar metus luctus dignissim. Nam lobortis mi ut justo condimentum facilisis. Sed dapibus elit enim, vel pretium lectus gravida a. Aliquam est ante, aliquam id nunc eget, tempor lacinia mauris. Vestibulum dictum volutpat viverra. Nunc ornare quam nec lectus elementum rhoncus sit amet ut enim.

Signature

Duke and Duchess of Cambridge

Introduction from our CEO

When Mental Health Innovations publicly launched Shout 85258 in May 2019, we were a small team with a big idea: to bring free digital intervention in the form of text message support to anyone in the UK who is struggling to cope.

Since then, we’ve swiftly grown to become an essential 24/7 mental health support service, with a community of more than 2,200 volunteers and more than 80 staff in the UK and New Zealand. In November 2020, we reached our first 500,000 conversation milestone, having supported 213,262 texters across the UK. We offer a secure and free platform for confidential conversations about mental health, round the clock when other support is not available. Our conversations have provided positive early intervention for many, taking the pressure off other services and in some cases de-escalating suicide risk.

A large percentage of these conversations have taken place in the time of Covid-19, and it is clear that the pandemic and its aftermath have had a huge impact on mental health that’s likely to be enduring, particularly for the younger generation. This report looks into what we’ve uncovered and learnt during our first half million conversations, with an additional focus on the impact of Covid-19 on mental health and the need for our service. We take into account data insights from analysis of our anonymised dataset, and the first-hand experiences of our Clinical Supervisors and our fantastic Shout Volunteers who are so generous with their time and support. We also include stories and feedback from our texters themselves, who have found the courage to take a positive step forward and contact us for support. As we make progress towards one million conversations, we’re looking to use our data driven analysis and clinical expertise to keep improving the Shout offering and better serve our texters, whilst also reaching new audiences.

This will be greatly helped by our research partnership with Imperial College London’s Institute of Global Health Innovation, who are taking novel approaches to understanding our dataset, which offers a unique opportunity to understand mental health trends. In addition, we will seek to develop new, pioneering products and services that meet underserved needs and improve the mental health of the UK population, through the power of technology.

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When Mental Health Innovations publicly launched Shout 85258 in May 2019, we were a small team with a big idea: to bring free digital intervention in the form of text message support to anyone in the UK who is struggling to cope. Since then, we’ve swiftly grown to become an essential 24/7 mental health support service, with a community of more than 2,200 volunteers and more than 80 staff in the UK and New Zealand. In November 2020, we reached our first 500,000 conversation milestone, having supported 213,262 texters across the UK. We offer a secure and free platform for confidential conversations about mental health, round the clock when other support is not available.

scott-graham-5fNmWej4tAA-unsplash.jpg

A large percentage of these conversations have taken place in the time of Covid-19, and it is clear that the pandemic and its aftermath have had a huge impact on mental health that’s likely to be enduring, particularly for the younger generation. This report looks into what we’ve uncovered and learnt during our first half million conversations, with an additional focus on the impact of Covid-19 on mental health and the need for our service. We take into account data insights from analysis of our anonymised dataset, and the first-hand experiences of our Clinical Supervisors and our fantastic Shout Volunteers who are so generous with their time and support. We also include stories and feedback from our texters themselves, who have found the courage to take a positive step forward and contact us for support. As we make progress towards one million conversations, we’re looking to use our data driven analysis and clinical expertise to keep improving the Shout offering and better serve our texters, whilst also reaching new audiences.

This will be greatly helped by our research partnership with Imperial College London’s Institute of Global Health Innovation, who are taking novel approaches to understanding our dataset, which offers a unique opportunity to understand mental health trends. In addition, we will seek to develop new, pioneering products and services that meet underserved needs and improve the mental health of the UK population, through the power of technology.

pexels-karolina-grabowska-5398881.jpg

Test content block

A large percentage of these conversations have taken place in the time of Covid-19, and it is clear that the pandemic and its aftermath have had a huge impact on mental health that’s likely to be enduring, particularly for the younger generation. This report looks into what we’ve uncovered and learnt during our first half million conversations, with an additional focus on the impact of Covid-19 on mental health and the need for our service. We take into account data insights from analysis of our anonymised dataset, and the first-hand experiences of our Clinical Supervisors and our fantastic Shout Volunteers who are so generous with their time and support. We also include stories and feedback from our texters themselves, who have found the courage to take a positive step forward and contact us for support. As we make progress towards one million conversations, we’re looking to use our data driven analysis and clinical expertise to keep improving the Shout offering and better serve our texters, whilst also reaching new audiences.

This will be greatly helped by our research partnership with Imperial College London’s Institute of Global Health Innovation, who are taking novel approaches to understanding our dataset, which offers a unique opportunity to understand mental health trends. In addition, we will seek to develop new, pioneering products and services that meet underserved needs and improve the mental health of the UK population, through the power of technology.

scott-graham-5fNmWej4tAA-unsplash.jpg

Introduction from our CEO, Victoria Hornby

When Mental Health Innovations publicly launched Shout 85258 in May 2019, we were a small team with a big idea: to bring free digital intervention in the form of text message support to anyone in the UK who is struggling to cope. Since then, we’ve swiftly grown to become an essential 24/7 mental health support service, with a community of more than 2,200 volunteers and more than 80 staff in the UK and New Zealand. In November 2020, we reached our first 500,000 conversation milestone, having supported 213,262 texters across the UK. We offer a secure and free platform for confidential conversations about mental health, round the clock when other support is not available.

Our conversations have provided positive early intervention for many, taking the pressure off other services and in some cases de-escalating suicide risk. A large percentage of these conversations have taken place in the time of Covid-19, and it is clear that the pandemic and its aftermath have had a huge impact on mental health that’s likely to be enduring, particularly for the younger generation. This report looks into what we’ve uncovered and learnt during our first half million conversations, with an additional focus on the impact of Covid-19 on mental health and the need for our service. We take into account data insights from analysis of our anonymised dataset, and the first-hand experiences of our Clinical Supervisors and our fantastic Shout Volunteers who are so generous with their time and support. We also include stories and feedback from our texters themselves, who have found the courage to take a positive step forward and contact us for support. As we make progress towards one million conversations, we’re looking to use our data driven analysis and clinical expertise to keep improving the Shout offering and better serve our texters, whilst also reaching new audiences.

This will be greatly helped by our research partnership with Imperial College London’s Institute of Global Health Innovation, who are taking novel approaches to understanding our dataset, which offers a unique opportunity to understand mental health trends. In addition, we will seek to develop new, pioneering products and services that meet underserved needs and improve the mental health of the UK population, through the power of technology.

Key dates for Mental Health Innovations

  • Funding received from The Royal Foundation

    The Royal Foundation announced £2m funding for a new digital mental health charity as part of Heads Together

    October 2017

  • November 2017

    A new charity launches

    Mental Health Innovations was founded.

  • Research partnerships

    Research partnership established with Imperial College’s Institute of Global Health Innovation, Data Science Institute and Helix Centre

    May 2018

  • 2018

    BBC Children in Need funds MHI

    BBC Children in Need becomes a core founding donor with a grant of £1.5M, as part of A Million and Me

  • Shout 85258 pilot begins

    Shout 85258 service launches in pilot phase with white label 'keyword partners' The Mix, Place2Be and YoungMinds

    May 2018

  • December 2018

    MHI team grows

    Mental Health Innovations has a staff team of 26

  • Private donors support Shout 85258

    The Mohn Westlake Foundation and a number of private donors provide funding for Shout

    2019

  • May 2019

    Shout pilot phase ends

    Shout 85258 launches publicly with 793 conversations on launch day

  • Shout service continues to grow

    The number of Shout Volunteers reaches 1,000 and we hit 80,000 conversations

    June 2019

  • June 2019

    Keyword partnerships expand

    12 keyword partnerships broaden our reach, including xxxx, xxxxxx and xxxxxxx

  • Shout celebrates its volunteer community

    500 volunteers attend a celebratory event with the Duke and Duchess of Cambridge

    November 2019

  • November 2019

    MHI continues to grow

    Mental Health Innovations' staff team grows to 46 and Shout averages 700 conversations per day

  • MHI expands to New Zealand

    Operations launch in New Zealand to support 24/7 service

    2019?

  • February 2020

    The start of the pandemic

    Texters start to mention Covid-19 in their conversations with Shout as the pandemic hits the UK

  • Our Frontline launched

    Shout launches Our Frontline in partnership with The Samaritans, Mind and Hospice UK and supported by The Royal Foundation

    April 2020

  • 10 May 2020

    One year anniversary

    Shout celebrates its one year anniversary with 1,800 volunteers who have taken 300,000 conversations

  • Our Frontline announced in government briefing

    Announcement by Health Secretary Matt Hancock on availability of Shout Service for frontline workers

    May 2020

  • July 2020

    New partnerships launched

    Student Space commissioned partnership launched to deliver support to students in higher education during the pandemic

  • Shout service continues to grow

    Our 2,100 volunteers take 400,000 conversations with 180,000 people

    August 2020

  • September 2020

    Shout rebrand and new website launched

    We rebrand Shout and launch a new website www.giveusashout.org

  • Shout service reaches first 500,000 conversations

    We average 1,000 daily conversations, and reach our first half a million conversations

    November 2020

  • 3 November 2020

    Record daily conversations

    New daily record 2,381 conversations

  • Speaker Series launched

    Our first speaker event takes place 'In conversation with Professor Peter Fonagy'

    November 2020

  • December 2020

    Our busiest days to date

    Tier 4 restrictions over Christmas across large parts of the country lead to our busiest days to date

Impact research

Below are the key data and research findings we have from our unique data set.

Demographics of texters 2020

Age of texters

The majority of our texters are under the age of 25, accounting for 65% of all texters who contact Shout.

Ethnicity of texters

We know we have work to do to reach more texters from diverse and underrepresented communities.

Gender of texters

Sexual preference of texters

Daily Active Rescues

Daily Active Volunteers

Daily Conversations

Daily Messages

Pre-pandemic we were taking around 750 conversations per day, since March 2020 that number has steadily been rising and we now take around 1,400 conversations per day.

Daily Texters

Six main issues people text Shout about

Demographics of Shout texters

Gender

Sexual preferences

Age of texters 2020

Ethnicity of texters

Issues by age of texter

Anxiety

Bullying

Covid-19

Depression

Our impact

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  • 6250000

    Total conversations

  • 262000

    texters

  • 21600000

    text messages exchanged

  • £2000000

    launch grant

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Test content

When Mental Health Innovations publicly launched Shout 85258 in May 2019, we were a small team with a big idea: to bring free digital intervention in the form of text message support to anyone in the UK who is struggling to cope. Since then, we’ve swiftly grown to become an essential 24/7 mental health support service, with a community of more than 2,200 volunteers and more than 80 staff in the UK and New Zealand. In November 2020, we reached our first 500,000 conversation milestone, having supported 213,262 texters across the UK. We offer a secure and free platform for confidential conversations about mental health, round the clock when other support is not available.

Test impact stats block

Another test block of two columns

  • 6250000

    Total conversations

  • 261997

    Texters

  • 21.6m

    Text messages exchanged

  • £2m

    Launch grant

What MHI has achieved

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250,000 conversations

Data-driven innovation

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Clinical expertise

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650,000

Conversation to analyse from our unique data set

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50

We have a team of 50 clinical experts to pair with our data insights and innovation.

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2000

We work with a unique data set <test> <test> <test> <test>

Our partners

We are grateful for the support of our partners and funders xyz xyz xyz xyz

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Commissioned partner case study

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“Donec convallis commodo turpis, id dapibus velit blandit ac. Sed sollicitudin ac nisl at luctus. Nunc interdum mollis justo et euismod. Quisque vel augue malesuada, dignissim nisl eget, ornare neque. Aenean condimentum nibh eget mattis lacinia. Morbi eleifend, diam eu ultricies malesuada, mauris libero cursus arcu, a porta ligula augue vel augue. Curabitur vehicula nibh nisi, vel tempus velit tincidunt vitae. Proin interdum eros sit amet nisl suscipit efficitur.”

“Donec convallis commodo turpis, id dapibus velit blandit ac. Sed sollicitudin ac nisl at luctus. Nunc interdum mollis justo et euismod. Quisque vel augue malesuada, dignissim nisl eget, ornare neque. Aenean condimentum nibh eget mattis lacinia. Morbi eleifend, diam eu ultricies malesuada, mauris libero cursus arcu, a porta ligula augue vel augue. Curabitur vehicula nibh nisi, vel tempus velit tincidunt vitae. Proin interdum eros sit amet nisl suscipit efficitur.”

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Tim Woodhouse

Kent commissioned partner

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Government partner case study

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin cursus nibh sed metus porttitor dignissim eget ut est. Etiam sed blandit massa, vitae iaculis eros. Duis nisi nulla, luctus id mi molestie, varius hendrerit elit. Pellentesque quis gravida elit. Suspendisse ut tortor vel ligula elementum dictum ac vel purus. Donec sagittis tortor vel ante condimentum laoreet vel non ipsum. Phasellus faucibus lectus dolor, convallis efficitur ipsum dapibus nec. Nam eu egestas dolor, nec sodales risus. Nulla hendrerit urna vitae ligula fringilla eleifend. Aliquam aliquam ante a enim euismod, et faucibus nisi pellentesque.

“Donec convallis commodo turpis, id dapibus velit blandit ac. Sed sollicitudin ac nisl at luctus. Nunc interdum mollis justo et euismod. Quisque vel augue malesuada, dignissim nisl eget, ornare neque. Aenean condimentum nibh eget mattis lacinia. Morbi eleifend, diam eu ultricies malesuada, mauris libero cursus arcu, a porta ligula augue vel augue. Curabitur vehicula nibh nisi, vel tempus velit tincidunt vitae. Proin interdum eros sit amet nisl suscipit efficitur.”

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Charity of the year case study

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin cursus nibh sed metus porttitor dignissim eget ut est. Etiam sed blandit massa, vitae iaculis eros. Duis nisi nulla, luctus id mi molestie, varius hendrerit elit. Pellentesque quis gravida elit. Suspendisse ut tortor vel ligula elementum dictum ac vel purus. Donec sagittis tortor vel ante condimentum laoreet vel non ipsum. Phasellus faucibus lectus dolor, convallis efficitur ipsum dapibus nec. Nam eu egestas dolor, nec sodales risus. Nulla hendrerit urna vitae ligula fringilla eleifend. Aliquam aliquam ante a enim euismod, et faucibus nisi pellentesque.

“Donec convallis commodo turpis, id dapibus velit blandit ac. Sed sollicitudin ac nisl at luctus. Nunc interdum mollis justo et euismod. Quisque vel augue malesuada, dignissim nisl eget, ornare neque. Aenean condimentum nibh eget mattis lacinia. Morbi eleifend, diam eu ultricies malesuada, mauris libero cursus arcu, a porta ligula augue vel augue. Curabitur vehicula nibh nisi, vel tempus velit tincidunt vitae. Proin interdum eros sit amet nisl suscipit efficitur.”

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    The Royal Foundation

  • MHI_logo_2.jpg

    The Stone Family Foundation

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    The Mohn Westlake Foundation

  • MHI_logo_4.jpg

    The Jongen Charitable Trust

Active rescues

7,714

Number of cases resulting in an active rescue

26,856

Number of conversations where someone was had an imminent timeframe to ending their life

49,240

Number of conversations where someone had access to the means to end their life

68,015

Number of conversations where someone had a plan to end their life

118,220

Number of conversations mentioning suicide

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Financial year Revenue Spend
2018 ££ ££
2019 ££ ££